Made for The Moment: Friction Labs

The chalk goes on. Everything else follows. Made for the Moment is our anthem. A look at the obsession, the preparation, and the commitment it takes to perform at the highest level. Stay tuned, as we'll be going inside the sessions that made this anthem possible, taking a closer look at how athletes prepare, perform, and trust the products they put in their hands. This one belongs to every climber, lifter, and competitor who has ever reached into a chalk bag and decided to commit. Friction Labs: Made for the Moment. Created by: Mind Frame Cinema